Staff /bensadoun-school/taxonomy/term/2/all en PhD Thesis Defense Presentation: Jack Sadek /bensadoun-school/channels/event/phd-thesis-defense-presentation-jack-sadek-366242 <p></p> Mon, 04 Aug 2025 18:14:01 +0000 admin 615814 at /bensadoun-school Minority business owners can benefit from guilt marketing /bensadoun-school/channels/news/minority-business-owners-can-benefit-guilt-marketing-366240 <p>A recent study published in the Journal of Consumer Research found that white consumers with higher levels of ‘white guilt’ were more likely to buy from a Black-owned business than from a white-owned one—even if the Black-owned business was more expensive or had lower customer ratings. “The marketplace is becoming increasingly shaped by ideology and values,” says <a href="/desautels/siddhanth-mookerjee"><strong>Siddhanth Mookerjee</strong></a>, an Assistant Professor at ĢƵ Desautels and a co-author of the study.</p> Mon, 04 Aug 2025 17:46:07 +0000 admin 615812 at /bensadoun-school ĢƵ Personal Financial Essentials course is basis for Cayman Islands financial literacy initiative /bensadoun-school/channels/news/mcgill-personal-financial-essentials-course-basis-cayman-islands-financial-literacy-initiative-366241 <p>Twenty-eight young people in the Cayman Islands recently became the first group to complete the British Overseas Territory’s Youth Financial Literacy Programme. The government sponsored program prepares youth for real-world financial challenges and opportunities—and it is centered on the ĢƵ Personal Financial Essentials course. The three-hour version of the course teaches youth budgeting, investing and retirement planning.</p> Mon, 04 Aug 2025 17:47:58 +0000 admin 615811 at /bensadoun-school Workshop on tackling food waste facilitates cross-sector collaboration /bensadoun-school/channels/news/workshop-tackling-food-waste-facilitates-cross-sector-collaboration-366239 <p>On June 3, the <a href="/desautels/initiatives-institutes/sustainable-growth-initiative-sgi">ĢƵ Sustainable Growth Initiative</a> partnered with the Chinese University of Hong Kong to deliver a workshop called ‘Tackling Food Waste’. <a href="/desautels/javad-nasiry"><strong>Professor Javad Nasiry</strong></a> spoke at the event, which featured discussions on research, business solutions, sustainable practices, consumer behaviour, and the role of technology in food redistribution.</p> Mon, 04 Aug 2025 17:44:13 +0000 admin 615813 at /bensadoun-school CIREQ-SGI lecture on the economics of the environment (second edition) /bensadoun-school/channels/event/cireq-sgi-lecture-economics-environment-second-edition-366230 <p>The CIREQ-SGI lecture on economics of the environment is an annual lecture introduced by CIREQ and the Sustainable Growth Initiative (SGI) at ĢƵ.</p> Mon, 04 Aug 2025 12:38:31 +0000 admin 615810 at /bensadoun-school Trump’s tariffs: “Short-term pain, long-term gains? /bensadoun-school/channels/news/trumps-tariffs-short-term-pain-long-term-gains-364415 <p>As President Trump’s latest tariffs send markets into turmoil, ĢƵ Desautels Professor<a href="/desautels/vivek-astvansh"> <strong>Vivek Astvansh</strong></a> provides insight into the potential long-term impact on trade and investments. Amid uncertainty, experts suggest diversification as the key to stability. Read more on how Canadian markets and investors can navigate this shifting landscape.</p> Fri, 21 Mar 2025 19:05:10 +0000 admin 615792 at /bensadoun-school Chinese tech firm DeepSeek shows smaller firms can compete with tech giants in AI /bensadoun-school/channels/news/chinese-tech-firm-deepseek-shows-smaller-firms-can-compete-tech-giants-ai-364652 <p>When OpenAI released ChatGPT in late 2022, the hype around AI began building to a fever pitch. Big money poured in to big tech, sending the stock of companies like Microsoft and Nvidia soaring. But a December 2024 AI chatbot release from a much smaller Chinese tech firm is showing that generative AI can be built a much more modest budget. “Deepseek shows that smaller companies with more limited resources can compete with tech giants,” Prof. <a href="/desautels/ruslan-goyenko"><strong>Ruslan Goyenko</strong></a> told Benefits Canada.</p> Tue, 01 Apr 2025 17:49:19 +0000 admin 615779 at /bensadoun-school Global public relations firm delivers ĢƵ course content to staff in 12-week boot camp /bensadoun-school/channels/news/global-public-relations-firm-delivers-mcgill-course-content-staff-12-week-boot-camp-365935 <p>Being happy doesn’t just make life more enjoyable, it can help you get things done. In 2024, ĢƵ Desautels Adjunct Lecturer Anita Nowak co-designed a course on the power of positive psychology called Happiness means business, and it is gaining traction beyond the university’s walls. The global public relations and marketing consultancy Edelman brought in<strong> Prof. Anita Nowak </strong>to teach staff course materials. The intensive 12-week ‘boot camp’ teaches concepts like altruism and forgiveness to give employees new tools to use in client relationships.</p> Wed, 02 Jul 2025 18:29:08 +0000 admin 615730 at /bensadoun-school Overuse of credit cards could be contributing to rise in bankruptcies in Quebec /bensadoun-school/channels/news/overuse-credit-cards-could-be-contributing-rise-bankruptcies-quebec-366167 <p>More than 34,000 Quebec households filed for insolvency between June 2024 and May 2025. That’s an increase of almost 5% over the previous year. For<a href="/desautels/benjamin-croitoru"> <strong>Benjamin Croituru</strong></a>, that’s cause for concern. “Everybody makes mistakes financially,” says Croitoru, the academic director of ĢƵ Personal Finance Essentials, a free online financial course. “People face a system that is kind of rigged against them. There’s a lot of marketing that encourages people to spend too much money, to borrow money the wrong way.</p> Wed, 30 Jul 2025 17:07:08 +0000 admin 615717 at /bensadoun-school McCall MacBain Scholar Brandon Greenall shares his MBA journey /bensadoun-school/channels/news/mccall-macbain-scholar-brandon-greenall-shares-his-mba-journey-364308 <p><strong>Brandon Greenall’s</strong> journey from Hazelton and Prince George, B.C., to the halls of ĢƵ’s Desautels Faculty of Management exemplifies ambition and transformation. The 2024 McCall MacBain Scholar has leveraged his background in finance, marketing, and project management to embrace the international perspectives offered by ĢƵ Desautels' MBA program.</p> Tue, 18 Mar 2025 18:04:52 +0000 admin 615797 at /bensadoun-school International diversification helps hedge against Trump tariff risk /bensadoun-school/channels/news/international-diversification-helps-hedge-against-trump-tariff-risk-364575 <p>US tariffs are a concern for all Canadians—and companies on both sides of the border stand to lose out. But investors shouldn’t necessarily head for the exits, according to <a href="/desautels/benjamin-croitoru"><strong>Benjamin Croitoru</strong></a>, an associate professor of finance at ĢƵ Desautels. “Emotion is a bad financial advisor,” Croitoru told Radio-Canada. “It’s a time of great uncertainty, but also a good time to think about how internationally diversified your portfolio is. You don’t want to have all your eggs in one basket.”</p> Thu, 27 Mar 2025 19:42:59 +0000 admin 615783 at /bensadoun-school Corporate casual dining chains struggle to attract customers who prize authenticity /bensadoun-school/channels/news/corporate-casual-dining-chains-struggle-attract-customers-who-prize-authenticity-365010 <p>Casual dining chains such as Applebee’s and TGI Friday’s were once ubiquitous in the United States. However, the middle-class restaurant is fading fast. TGI Friday’s has filed for bankruptcy, while Applebee’s has shuttered dozens of locations. Rising costs have contributed to the struggles of these chains, but their generic branding fails to resonate in an era where authenticity matters. Millennials, in particular, demand authenticity, according to Associate Professor Daphne Demetry. “I can’t think of anything more inauthentic than TGI Fridays,” Demetry says.</p> Wed, 16 Apr 2025 17:45:55 +0000 admin 615767 at /bensadoun-school Women of Desautels: past, present and future /bensadoun-school/channels/news/women-desautels-past-present-and-future-365383 <p>The Laidley Centre for Business Ethics and Equity and the ĢƵ Desautels EDI Initiative recently hosted a <u><a href="/desautels/channels/event/women-desautels-past-present-future-364076">panel for Women's History Month</a></u> to honour the past, present, and future of women of the Faculty. The women featured included the granddaughter of the first ĢƵ Commerce graduate (past), current BCom students (present) and accomplished Desautels alumnae (future).</p> Wed, 14 May 2025 13:07:32 +0000 admin 615754 at /bensadoun-school Emerging tech can help make business’ more resilient /bensadoun-school/channels/news/emerging-tech-can-help-make-business-more-resilient-365731 <p>Emerging technologies like artificial intelligence have the power to boost business’ efficiency, but they can also make an organizations more resilient.</p> <p>Predictive analytics are one way that companies can help ensure they’re prepared for whatever comes next. Predictive analytics can turn raw data into, writes <a href="/desautels/karl-moore">Karl Moore</a> in Forbes.com.</p> Fri, 13 Jun 2025 18:23:31 +0000 admin 615737 at /bensadoun-school Despite rise of chatbots, people still prefer human customer services /bensadoun-school/channels/news/despite-rise-chatbots-people-still-prefer-human-customer-services-366110 <p>Until recently, the most common way that customers interacted with a company’s customer service was via human agents on the telephone, the web or a mobile app. But increasingly, customer service is being provided by chatbots. Even though chatbots offer instant availability, 24 hours a day, more than two-thirds of people still prefer to speak with a human agent, according to research by PWC, an accounting consultancy. Most companies use chatbots as the first line of customer service, writes Prof.</p> Wed, 23 Jul 2025 15:19:43 +0000 admin 615721 at /bensadoun-school