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Ä¢¹½¶ÌÊÓÆµ SCS Professional Development Certificate in Digital Creative Industries Management

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The Professional Development Certificate in Digital Creative Industries Management is designed for professionals who want to lead and innovate in the ever-evolving digital creative sector. This program focuses on the business and operational side of digital media production, giving you the tools to manage projects, teams, and budgets across multiple creative sectors.

Through five specialized courses, you will be able to gain expertise in media management, production management, and media operations management, while deepening your understanding of financing business models, strategic planning, and leadership in creative environments. The curriculum emphasizes six key sectors: Film, Television, Visual Effects (VFX), Animation, Video Games, and Extended Reality (XR).

Learn from industry experts and executive producers, apply real-world tools and frameworks, and build a portfolio of skills you can use immediately to advance your career in the digital creative industries.

Type:Ìý ÌýProfessional Development Certificate
Courses: Ìý 5
Credits:Ìý Ìý22 CEUs
Schedule: Part-time
Time: Weekday evenings
Delivery: OnlineÌý
Unit: Ìý Technology and Innovation
Questions? Ìý info.conted [at] mcgill.ca

Key Features
  • The program emphasizes the business and operational aspects of digital media production, including production management and media operations management.
  • Courses are delivered by experienced executive producers and managers from film, television, video games, VFX, and other creative sectors.
  • Offered as part-time, online evening classes designed to accommodate working professionals.
  • Includes a dedicated course on AI applications in creative industries to enhance workflow efficiency and decision-making.

Career Spotlight

Prepare for roles on the business and operations side of the creative industries, including:

  • Production & Operations: Project/Production Manager, Production Lead, Studio Manager, Program Manager
  • Content & Creative: Associate Producer, Producer, Executive Producer, VFX Producer, Video Game Producer
  • Games & Interactive: Game Lead, Video Game Producer, XR Project Lead
  • Business, Marketing & Communications: Marketing Manager, Communications Manager/Coordinator
  • Professionals across Film, Digital Media, Video Games, Digital Arts, Event Production, Marketing & Media can benefit—whether you’re moving up or pivoting into the sector.

Message From the Academic Program Coordinator

We are excited to introduce the Professional Development Certificate in Digital Creative Industries Management—a unique program designed specifically for professionals in the creative sectors who are ready to elevate their management and business capabilities.

Developed in close consultation with industry experts, this program addresses the evolving needs of current and future managers, supervisors, and team leads working across digital media, film, gaming, and other creative fields. Whether you're currently in a leadership role or aspiring to take the next step in your career, this certificate will equip you with the tools to:

  • Strengthen your management and business acumen
  • Lead creative projects with greater confidence and strategic insight
  • Navigate the complexities of the digital creative economy
  • Manage innovation and collaboration within your teams

Our curriculum blends academic rigour with real-world relevance, ensuring that what you learn can be immediately applied in your professional context. Courses are delivered by experienced faculty who are also industry practitioners and understand the challenges and opportunities unique to creative industries.

We invite you to explore how this program can support your professional growth and help you make a lasting impact in your field.

Warm regards,
Julie Ricard
Academic Program Coordinator
Management & Entrepreneurship


Who Should Apply
  • Current and emerging leaders in creative and entertainment industries aiming to advance in a digital-first economy
  • Professionals from other fields seeking a career change into creative industries or media operations management
  • Recent university graduates looking to break into digital media production and the creative economy

Learning Outcomes

Upon completion of this program, you should be able to:

  • Design, test, and scale business models for digital creative ventures using market insights, strategic planning, and entrepreneurial thinking
  • Develop data-informed marketing and audience strategies that drive growth and international reach
  • Lead creative teams, projects, and financial resources to achieve operational excellence and sustainable outcomes
  • Apply legal, technological, and innovation frameworks to protect IP, streamline production workflows, and validate business solutions

Courses

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Required courses (22 CEUs):

YCBS 225 – Digital Creative Project Management in Practice (4 CEUs)
YCBS 265 – Financing and Business Models in Digital Creative Industries (5 CEUs)
YCBS 293 – Digital Creative Business Management Fundamentals (4 CEUs)
YCBS 294 – AI In Digital Creative Industries (4 CEUs)
YCBS 295 – Specialization in Digital Creative Industries Management (6 CEUs)


Admission Requirements
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To be eligible for this program, applicants must meet the criteria of one of the following three admission categories:

1. Bachelor's Degree

  • Hold a bachelor's degree in any discipline.
  • Required documents: Academic transcript.
    Ìý

2. DEC/DCS Diploma

  • Hold a DEC/DCS diploma.
  • Have a minimum of two years of relevant experience in the entertainment industry.
  • Required documents: Academic transcript and curriculum vitae (CV).

3. Mature Student Status

  • Be 21 years of age or older.
  • Do not hold a bachelor's degree or a DEC/DCS.
  • Have a minimum of five years of relevant experience in the entertainment industry.
  • Required documents: Transcript of highest level of education completed, curriculum vitae (CV), and a letter of intent.

Note: Applicants under the Mature Student category will be assessed on a case-by-case basis.


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