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Note: This is the 2024–2025 eCalendar. Current program and course information is now found in the Ä¢¹½¶ÌÊÓÆµ Course Catalogue at .

CMRK 200 Fundamentals of Marketing (3 credits)

Offered by: Global & Strategic Comm. (School of Continuing Studies)

Overview

CMRK : Fundamental theories and principles of strategic marketing. Role of the marketing professional in the corporate environment. Applications of marketing practices to new businesses. Development of a marketing plan.

Terms: Fall 2024, Winter 2025

Instructors: Royce, Charles (Fall) Bierbrier, Charles (Winter)

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