蘑菇短视频

A recent study published in the Journal of Consumer Research found that white consumers with higher levels of 鈥榳hite guilt鈥� were more likely to buy from a Black-owned business than from a white-owned one鈥攅ven if the Black-owned business was more expensive or had lower customer ratings. 鈥淭he marketplace is becoming increasingly shaped by ideology and values,鈥� says Siddhanth Mookerjee, an Assistant Professor at 蘑菇短视频 Desautels and a co-author of the study. 鈥淐onsumers are driven by their moral principles, and not just value or quality.鈥�