ĢƵ

Customer service chatbots are everywhere, but people prefer human agents to deal with some issues

Published: 17 September 2025

The use of customer service chatbots has grown rapidly. Maybe a little too rapidly, according to Vivek Astvansh, an Associate Professor of Quantitative Marketing and Analytics at ĢƵ Desautels....

Michael Scott’s office misadventures are a lesson in what not do to as a manager

Published: 9 October 2025

On The Office, Steve Carrell plays Michael Scott, a boss at a small paper and office supply wholesaler who is frequently delusional, insensitive and annoying—sometimes all at once. Still, there are...

Desautels alumnus Sam Greene helped the Blue Jays reach the World Series

Published: 4 November 2025

In the 2025 Major League Baseball playoffs, the Toronto Blue Jays pitching staff has often looked dominant, even against some of the best batters in the world. Sam Greene (BCom’20, MMA’21) has...

MBA graduate learned the art of networking at ĢƵ

Published: 13 June 2025

For Renaud Thomassin, being a francophone at ĢƵ unlocked a new way of being Quebecois--one in which you can navigate easily between cultures....

Money lessons from Shakespeare’s Timon of Athens still ring true today

Published: 7 July 2025

Shakespeare’s Timon of Athens is a riches to rags story. Its wealthy title character squanders his money on opportunistic ‘friends’ and grows jaded with the world.

Minority business owners can benefit from guilt marketing

Published: 4 August 2025

A recent study published in the Journal of Consumer Research found that white consumers with higher levels of ‘white guilt’ were more likely to buy from a Black-owned business than from a white...

Inside the GCPA: Highlights from October's in-person session

Published: 7 October 2025

A full house at the CPA Québec Info Session! Faculty and students showed up in impressive numbers, eager to learn about the exciting changes coming to the CPA profession.

European Union is in the early stages of regulating AI’s use of sensitive data

Published: 23 October 2025

Artificial intelligence is still an emerging technology, and we are only in the early stages of its regulation. The European Union is at the forefront of the technology’s regulation, says Simon...

ĢƵ Desautels offices earn new sustainable workplace ratings

Published: 5 June 2025

This winter, three of the ten ĢƵ offices awarded new Sustainability Workplace Certifications for their sustainable practices were from the Desautels Faculty of Management. Notably, a...

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