Program Description
The Graduate Certificate in Advanced Marketing听program听offered by the School of Continuing Studies听focuses on the competencies needed to conceptualize, implement, and measure integrated marketing strategies based on consumer wants and needs. This program is designed for those working in the field who want to advance their academic background and/or those who have obtained the听蘑菇短视频 School of Continuing Studies鈥� Graduate Certificate in Marketing. It explores areas of strategic marketing including integrated marketing communications, consumer behaviour, marketing strategy, services marketing, digital marketing, and marketing research and reporting.
Keywords: continuing education, grad certificate, marketing, marketing strategy, integrated marketing communication, digital marketing, strategic marketing,听consumer behaviour, services marketing, marketing research and reporting
Unique Program Features
- Theoretical and practical, the program gives you the skill set needed to advance your career in a marketing agency, the corporate, government, or non-profit sector, or as a freelancer consultant.
- All courses focus on honing practical skills (alongside a solid theoretical background) through hands-on workshops, exercises, assessments, and cases.听听
- Networking opportunities are embedded in all courses with industry leaders invited to deliver guest lectures and lively in-class discussions.听听
- Our guest lecturers come from various industries, settings (agency, corporate, non-profit, entertainment, tech, etc.), and work backgrounds.听
- Our course lecturers are industry practitioners and experts in the marketing field.听
University-Level Admission Requirements
- An eligible Bachelor's degree with a minimum 3.0 GPA out of a possible 4.0 GPA
- English-language proficiency
Each program has specific admission requirements including required application documents. Please visit the program website for more details.
Visit our Educational credentials and grade equivalencies and English language proficiency webpages for additional information.
Available Intakes
Fall
Winter
Application Deadlines
| Intake | Applications Open | Application Deadline - International | Application Deadline - Domestic (Canadian, Permanent Resident of Canada) |
|---|---|---|---|
| FALL | September 15 | March听1 | May 1 |
| WINTER | February 15 | July 1 | September 1 |
| SUMMER | NA | NA | NA |
Note: Application deadlines are subject to change without notice. Please check the application portal for the most up-to-date information.