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The Crank Magnetism of Chiropractors

Chiropractors are notably attracted to nonsense. Part of the reason has to do with magic.

Did you know that a chiropractor can help you with menstrual pain and discomfort during pregnancy? I didn’t either, but some chiropractors in the city I live in seem to think they can do just about anything.

I went on the website of the Quebec order of chiropractors and accessed a. I clicked on their websites and soon was troubled to see chiropractors boldly professing they could help with digestive issues, vertigo, and “creating an environment for easier, safer [baby] delivery.” Some recommended long lists of dietary supplements, and one chiropractor was giving advice on her blog about how white sugar and corn syrup are toxic to the nervous system and how they increase acid levels in the body. None of this is true, by the way.

Whenever the director of our Office spots something a bit fishy online—a new health gadget, a bonkers supplement—he often says “I bet there’s a chiropractor behind it.” And he’s usually right.

Why are chiropractors attracted to so much junk science?

A desire for a limitless scope of practice

Growing up, I was under the impression that chiropractors were medical doctors who specialized in back pain. In reality, chiropractic is a so-called complementary and alternative medicine that was dreamed up by a Canadian expat in the nineteenth century.

Daniel David Palmer was born in Ontario and moved to the United States as a young man in, first to Illinois, then to Iowa where he would become famous. He was not a physician; instead, he was a jack of all trades, working successively as a schoolteacher, grocery store owner, and magnetic healer. He combined his beliefs in magnetic healing with manipulative techniques he most likely learned from the founder of osteopathy into aHe called it “chiropractic,” meaning “done by hand,” a practice that was born on September 18, 1895, when Palmer performed his first adjustment on an elevator operator and janitor named Harvey Lillard and allegedly cured him of the deafness he had been experiencing for many years.

As with so many origin stories, the proclaimed miracle of the day changed in the telling, with Palmer. He had adjusted Lillard’s spine in an elevator… or maybe it was in Palmer’s office… or maybe Palmer had accidentally hit the janitor’s back with a book and thus fully appreciated the power of rectifying spinal issues. Regardless of what actually happened, Palmer came to believe that a divine life force he called “innate intelligence” needed to flow through the spine uninterrupted. When so-called “chiropractic subluxations” got in the way, all manners of health problems arose. A good back-cracking would restore the flow of this celestial juice.

None of this, however, makes sense in light of modern science. We now understand life as a complex dance of biomolecules: no life force has ever been detected. Moreover, the idea that there is one true cause to all diseases—a chiropractic subluxation, whichand is often now referred to as a “functional entity,” meaning that it can’t be seen on X-rays but can only be inferred—is a hallmark of pseudosciences. Diseases are complex and varied. No single bugaboo explains all ills, and no single intervention cures everything. Despite these intellectual hurdles, chiropractic is alive and well, and many jurisdictions have professional orders dedicated to legitimizing and regulating the practice.

Some chiropractors do limit themselves to treating musculoskeletal problems and do not believe in subluxations, blurring the lines between chiropractic and physical therapy. The exact scope of practice of chiropractors depends on their province or state, but it’s not rare to see them make claims online that paint them as your one-stop shop for any health concern. Flushing out alleged toxins, treating sports concussions, using escharotics which destroy tissue and scar the skin, even boosting your immune system against COVID-19—there is seemingly nothing a chiropractor can’t do. Alooking at the websites of chiropractic clinics in ten of the largest metropolitan areas in Canada found that roughly a third of them advertised services to diagnose or treat allergies and asthma. While it is true that everything in the body is connected, the idea that asthma can be remedied by forcing the spine into a proper alignment beggars belief.

In Denmark, researchers found thatmentioned conditions that have nothing to do with muscles and bones—problems like insomnia, constipation, and breastfeeding issues—and that this was likelier when the clinic advertised treating infants and children. (Even more astonishing findings were reported in France, whereof chiropractic websites mentioned these types of problems with no explanation as to why chiropractic might be the answer.)

The Danish researchers thensome of these chiropractors, the ones willing to say yes, to ask them why their websites offered treatments for non-musculoskeletal disorders. Some blamed their website and how it hadn’t been updated in a while; but then, why were things like ear infection and incontinence listed there in the first place? But interestingly, another argument was that cracking the spine could have unexpected benefits. You just never knew. “I always treat musculoskeletal,” said one chiropractor, “always the spine, but it might in turn help the bed wetting.” One dared say that they could just tell, from clinical experience, who would benefit from a chiropractic adjustment for a non-musculoskeletal issue and who wouldn’t. I strongly suspect that𱹱client that shows up with a wallet will be told they can benefit from a chiropractic adjustment. After all, a fat wallet can really throw you off balance, and who knows what health problem might develop as a consequence?

One reason for this is that most chiropractors think that they are “primary care providers.” One interpretation of this phrase is that you don’t need a referral to go see a chiropractor compared to a medical specialist, which is fair. But a more insidious one is that chiropractors see themselves as competent enough to treat a wide range of health issues. Aof nearly 500 U.S.-based chiropractors in the 1990s revealed that 445 (that’s nine in 10) saw themselves as primary care practitioners, while only 20 of them said that chiropractors should really only be musculoskeletal spine specialists. Far from simply talking to their patients about back problems, the surveyed chiropractors reported discussing with their patients problems like AIDS, cancer detection and the pros and cons of vaccines within the last three months, the way a family doctor would. What this indicates is a strong desire for a limitless scope of practice.

The more services a chiropractor can offer, the more money they can make—and this income comes in handy when paying off a massive student debt. The Palmer College of Chiropractic, founded by the father figure of the profession, currently charges nearlyper termto learn this pseudoscience. North of the American border, our own Canadian Memorial Chiropractic College in Toronto will charge you almosta yearin tuition aloneif you’re Canadian. In total, a four-year program at CMCC comes up just shy of CAD 115,000. No wonder chiropractors look for anything they can sell, including supplements and weird gadgets.

And this business orientation is actually taught to them and reinforced throughout their career. Dr. Stephen Barrett of the website Quackwatch relays this preoccupation with “practice building” in anentitled “How Chiropractors Oversell Themselves.” They are constantly courted by ads for seminars on how to get rich through chiropractic. The trick? Telling prospective clients chiropractic is your very first step when experiencing any sort of health problem. It’s a way of life. Chiropractic can’t simply be about fixing today’s problem; it must also be about preventing tomorrow’s trouble via regular maintenance.

When cracking the spine isn’t enough, chiropractors expand their offerings. Aof South African chiropractors revealed that some of them were also dabbling in lifestyle and nutritional counseling (which can be legitimate if backed by a solid education), as well asand(which are pseudoscientific in nature).

Two further surveys shine a light on which chiropractic student is likely to exemplify the phenomenon ofwhereby cranks don’t just believe one wrong thing: they believe many of them.

The deciding factor? Magic.

Paying lip service to evidence-based medicine

In 2016, 444 students from two chiropractic programs in Australia answered athat was focused on “non-evidence-based health care beliefs.” They were asked if they thought chiropractic could help the immune system, improve the health of infants, or make it easier to give birth, all things that chiropractic cannot do. Almost half of the students in the last two years of the program answered yes to these questions. These beliefs grew over time while studying chiropractic, from year one to year five, getting more common when a student was close to graduating.

The researchers behind the survey speculated that this widespread overconfidence could be due to the perception that chiropractic, in its unique and distinct nature, was superior to science. Whereas medicine is guided by science, putting anecdotes and eminence at thebottomof its pyramid of evidence, chiropractic might elevate them to the top instead. Hence the Danish chiropractors who said they could just tell whose insomnia or incontinence might benefit from a good back-cracking just because of their clinical experience.

And it’s not just confidence in testimonials and experience that leads to this drifting away from evidence: it’s magical thinking as well. In a, the same Australian team learned that magical beliefs were linked to a chiropractor desiring a limitless scope of practice. Students were asked if they agreed or disagreed with statements that we know are scientifically false. “An imbalance between energy current lies behind many illnesses,” for example, or “if we don’t somehow clean our bodies, unhealthy toxins remain in them.” These statements borrowed beliefs from homeopathy, reflexology and sympathetic magic, and those chiropractic students who had adopted them were more likely to want to treat patients for just about anything, even health problems for which they had not been trained.

Some chiropractors have a problem with this, but chiropractic organizations typically don’t. They adopt a “big tent” approach, which provides shelter to the more outrageous quacks. They will say that they want the profession to “follow the evidence,” but as the Australian researchers conclude in their paper, “this evidence-friendly approach could be seen as paying lip service to evidence-based medicine.” Basically, they talk the talk without walking the walk, and they mingle with practitioners whose outlandish interventions can only be justified with a shrug and a “you never know.”

This magical thinking, coiled around a contrarian posturing in the face of actual medicine, has pushed the profession in the welcoming arms of Robert F. Kennedy Jr’s Make America Healthy Again movement. Kennedytheirs as “an embattled profession” fighting “the medical cartel:” it’s no wonder chiropractors have donated so generously to him and that they now have a liaison keeping chiropractic organizations connected to the larger MAHA movement.

The chiropractic profession has also had, since its inception, an anti-vaccine bias. D.D. Palmer called vaccinesTo be clear, not every chiropractor is anti-vaccine; but why endorse a medical product you’re not allowed to administer when you think cracking the spine boosts the immune system? No wonder Kennedy, a leader of the modern anti-vaxx movement, called chiropractors “my kind of people.”

The principle at play here is the same one underlying conspiracy thinking: reject the mainstream and embrace the alternative, no matter how bizarre or contradictory it may be.

Faced with college debts, a blitz of practice-building ads, and the belief that the world runs on magic, it’s no wonder so many chiropractors go beyond the already questionable spinal adjustments and adopt a growing panoply of piffle and claptrap.

Take-home message:
- Chiropractic is not a medical specialty but an alternative practice concocted by a magnetic healer in 1895 who thought he cured a man of his deafness by cracking his spine
- Many chiropractors advertise services, supplements, and gadgets that have nothing to do with treating back problems
- Factors that explain this include needing to pay back large student debts; being courted by businesses promising to teach them how to get rich from chiropractic; and believing in magical notions


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