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Note: This is the 2024–2025 eCalendar. Current program and course information is now found in the Ä¢¹½¶ÌÊÓÆµ Course Catalogue at .

INSY 670 Social Media Analytics (1.5 unités)

Offered by: Gestion (Faculté de gestion Desautels)

Administered by: Études supérieures et recherch

Vue d'ensemble

Systèmes d'information : Methods and tools to leverage the power of social media, with a focus on a variety of questions ranging from strategic to operational matters pertaining to firms’ social media initiatives, metrics to capture relevant outcomes, and predictive analytics to link social media chatter to business performance.

Terms: Hiver 2025

Instructors: Havakhor, Taha (Winter)

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