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For Indigenous entrepreneurs, business can be a vessel for culture

Published: 4 November 2025

When enrolled in the Master of Management program at ĢƵ in 2022, she was the only Indigenous student in her class. Now, Janvier is ĢƵ’s Director of Indigenous Initiatives, and is creating space for Indigenous entrepreneurs on campus. A recent event focused on how Indigenous-led businesses can serve as a powerful vessel for cultural narrative. Called “Speaking through craft: Cultural storytelling in business”, the event brought women entrepreneurs to campus to share their stories with students, faculty and staff. “Being here today is a full circle moment,” Janvier told APTN. “This is something we don’t hear about very often. Giving entrepreneurs a space to tell their story is something small in the big picture, but it’s a step in the right direction.”

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