Note: This is the 2024鈥�2025 eCalendar. Current program and course information is now found in the 蘑菇短视频 Course Catalogue at .
Overview
CMRK : Marketing communications mix: advertising (in both traditional and digital media), publicity, promotion, creative tactics, direct marketing, marketing-oriented public relations, buzz creation, and sponsorships. Communication theory and ethical practice. Use and effects of social media
Terms: Winter 2025
Instructors: Mirshak, Paul (Winter)
