Note: This is the 2024鈥�2025 eCalendar. Current program and course information is now found in the 蘑菇短视频 Course Catalogue at .
Overview
CMRK : Differences between marketing of products and of services. Marketing mix for service business. Balance of supply and demand. Permissible nature of a service in relation to time. Value and quality of services. Managing service operations. Customer satisfaction.
Terms: Winter 2025
Instructors: Letovsky, Steven (Winter)
