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Note: This is the 2024鈥�2025 eCalendar. Current program and course information is now found in the 蘑菇短视频 Course Catalogue at .

CPRL 610 Public Relations Fundamentals and Theory (3 credits)

Offered by: Global & Strategic Comm. (School of Continuing Studies)

Overview

Public Relations : Introduction to the field and contexts of public relations. Comprehensive overview and application of the theoretical underpinnings of public relations and communications practice. Focus on systems theories (including complexity and cybernetics), behavioural science and theories of persuasion, public opinion, organizational communication and sensemaking, and organizational culture. Application of public relations theory such as the excellence theory and four models of public relations.

Terms: Fall 2024

Instructors: Papastefanou, Nicolette (Fall)

  • Restriction: Not open to students who have taken CPRL 510.

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